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About Durrants Fine Wines

The company is run by three directors, Barry Birch (WSET.Diploma) and his two sons Tim and Matt Birch. Barry has been working in the wines, beers and spirits business since 1984, and in that time has become very well known in both the on and off-trade in Kent. Between 1990 and 2001, Barry was employed by Phillips Newman " Co Ltd (part of the Unwins Wine Group) where he was responsible for driving sales revenue in the Kent area. In that time he established many loyal customers and contacts who have followed Barry since 2001. In 2006, Barry decided to establish a family business with his eldest son Tim and Durrants Fine Wines was formed.

Tim has an extensive knowledge in I.T and systems having worked for various public organisations in Kent. Tim's analytical approach to business has enabled the company to develop bespoke systems which ensure efficiency is maximised and customers get a service which DFW maintain is unparalleled in Kent.

In October 2009, Matt became more involved in the business becoming responsible for sales in January 2010. Matt's background has been in corporate sales, having worked for various blue chip companies since he graduated in 1994.

Matt has brought a fresh new approach to new business believing that DFW have a unique offering. This has been proved as DFW have virtually doubled their client base and sales revenues during 2010.. DFW have been very successful in winning new business because they have been able to demonstrate the following attributes:

  • Fantastic pricing (typically saving £1 a bottle for new clients - helping new clients become more profitable)

  • Brilliant range of wines (definitely not compromising the quality of wines)

  • A level of service which cannot be matched (using referrals from existing clients to illustrate this)

  • A proactive approach (their competitors seem to be content servicing their existing clients and not trying to win new ones)

  • A guarantee to add value (DFW provide new clients with free samples or conduct comparative tastings where applicable; design, format and print bespoke wine menus for individual clients; help promote the sale of wines further by providing marketing aids)

  • Specialise in helping new and existing clients distinguish wine from beers and spirits, as wine should be seen as its own commodity and therefore profit centre (almost all of DFW's competitors sell wines, beers and spirits and fail to appreciate this)

Durrants Fine Wines offer a comprehensive range of wines (see full product list) yet 80% are sourced from one supplier who DFW have an exclusive arrangement with in Kent. This range represents fantastic value and seems to reflect what the UK consumer is currently demanding.





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